Between 5,000 and 13,000 – according to current estimates, that is the number of advertising messages we are confronted with. Every day. We’ll let you in on a little secret at this point: we love numbers like that. Hot and heavy. We get orange cheeks just thinking about them. Because our great passion is to make brands stand out from this advertising noise. To make them unmissable. To communicate unmistakably. And to make them simply unforgettable.
Brand communication is the heart of all marketing. From A for attention-grabbing to Z for target group orientation, we take a very personal approach to your brand and give it what we all long for: Love. Which positioning fits best? Which brand message gets to the point? Which touchpoint strategy do we use to create contact experiences that are authentically moving?
Based on precise brand analyses and strategic brand management, we make your brand irresistibly appealing – so that you can use it to achieve exactly what you want. And then it doesn’t matter how many thousands of advertising messages your target group receives every day in addition to yours. Because their heart is already set on your brand.
Have you ever imagined your brand in orange? And realized how well it works in orange? Gaining new momentum and charisma, differentiating itself better from the competition and creating a measurably more emotional impact? And all because it is now orange! Of course, we’re not talking about the color here. We’re talking about the effect that our EVOLUTION ORANGE has on your brand.
To turn your brand into a real “love brand”, we work closely with you to answer all the fundamental questions: Which brand strategy leads to the goal? How should the brand mission statement and brand identity be designed? What positioning will anchor your brand permanently in the minds of your target group? Our well-founded brand analyses provide you with the context for a holistically successful brand development. Together we will formulate the mission and vision that will take your brand forward. We take the external design of your brand just as seriously as these inner values – and contribute to its irresistible effect with original name development, creative logo development and attractive packaging.
To ensure that this effect lasts, we ensure successful brand management – from the development of clear brand guidelines, style guides and manuals to consistent adherence to these guidelines on all platforms, keyword brand conformity. After all, your brand can only develop its full potential if corporate identity and corporate branding are lived consistently and authentically. With digital brand management, we also open up new opportunities for you to design your brand architecture in a contemporary way. And with the right brand relaunch strategy, you can make a completely new impact. Want to know more about brand management and AI? Get convincing brand presentation templates? Enjoy a sustainably strong brand presence? Then introduce us to your brand – and we’ll present it to you in orange.
Is it possible to think strategy without conception? And conception without strategy? We find that difficult. That’s why we don’t do it. Although it doesn’t make our work any easier overall. But it’s definitely better for you and your company – so we do it this way: the strategy sets the direction and the overarching goals, the conceptualization concretizes these goals into creative ideas and implementable measures. This is the only way to get a medal that shines on both sides.
Based on a creative central idea, we develop a holistic marketing concept that includes everything from campaign conception and action planning to trade fair conception, direct marketing conception and packaging that will lead your company and your brand into the future. In ways that surprise, excite, stimulate, seduce, inspire, touch, persuade, motivate, animate and, above all, make your target groups forget that they were once on any other path.
With the power of EVOLUTION ORANGE, we conceptually penetrate worlds of ideas that other agencies rarely venture into. And we never lose touch with reality – that’s why we write above about realizable measures. On this creative journey, you are always on board and fully aware (literally) of what we are doing for you. Because we offer you something else that has to be part of the concept and strategy in order for them to bring you maximum benefit: Transparency.
Communication is changing. Ever faster, ever more complex, ever more digital. What attracted attention yesterday is overlooked today – and forgotten tomorrow. This is precisely why we need content that thinks, feels and grows with us.
Content marketing is not a measure, but a mindset. It’s about creating relevance. About stories that move. Content that not only informs, but also inspires. About touchpoints that create real connections – between brands and people.
At husare, we see content as an evolutionary process. We develop strategies that grow with you. Formats that adapt. Channels that work. Our goal: content that doesn’t look like advertising, but like experiences. Content that builds trust. And relationships that last. Content marketing and digital marketing are the driving force behind your company and your brand in the digital space. With strategically planned and cleverly designed corporate content, with targeted lead generation and with the development of stable customer loyalty.
When it comes to artificial intelligence, many people immediately think of colorful images, synthetic voices or videos from a construction kit. All exciting – but not everything we understand by AI.
Because for us, AI is one thing above all: a tool for analysing data, recognizing patterns and automating processes intelligently. So that you can make better decisions – faster, more informed and with less gut feeling.
Data-driven marketing, predictive analytics, business intelligence, marketing automation – there are many buzzwords. But in the end, only one thing counts: impact.
AI can do a lot. But not on its own. To unleash its full power, it needs people who ask the right questions. And a data strategy that has more substance than just buzzwords.
At husare, we help companies to further develop their brand, communication and decisions based on data. Not with tools that are forgotten after three months. But with structure, attitude and an overview.
How we work:
What comes out of it?
More clarity. Less gut feeling, more impact. Decisions that you can understand. Efficiency that pays off in everyday life. And a roadmap that doesn’t end up somewhere in the cloud, but takes you further in real life.
That is EVOLUTION ORANGE: not just thinking what is possible – but doing what really works.
DOOH is one of the fastest growing advertising media. To help you reach your target groups even faster and more reliably, we have added two more “Ds” – for “Data Driven”. Because only the holistic integration of brand, creation, media and data makes it possible to develop customized and strategically aligned DOOH campaigns. Your partner for this: husare momentum.
At husare momentum, brand expertise meets programmatic know-how – with this combination, your messages get to the point more precisely. Our digital experts ensure intelligent DOOH media planning, with which all content is played out flexibly, dynamically and accurately.
Imagine the trade fair visitor already knows on the way there which exhibition hall they can meet you in. Or what they will get from you on site: the right message in the digital citylight on the platform, further information on the smartphone display on the train … Programmatic DOOH at its best – the next evolutionary stage of digital outdoor advertising.
DOOH combines reach, individuality and performance in a completely new way, resulting in a wide range of advantages. We make them fully usable for you by efficiently combining all relevant DOOH success factors under one roof at husare momentum. Both a source of success and an anchor in the era of programmatic change: with us, you can reach your target group with the right messages at the right moment.
It is not so easy to pronounce the word “authenticity”. However, living authenticity is even more difficult. Those who achieve this automatically become more attractive. After all, few things are as attractive and convincing as a consistent match between inner values and external appearance. Employer branding from husare enables you to achieve this effect – and use it effectively for your company.
We not only develop an employer branding strategy for you, but also an employer value proposition that builds trust in your distinctive employer brand in an individual, authentic and appealing way. This not only creates the basis for your company’s career site, but also for successful recruiting and HR marketing.
And because we always think and design evolutionarily, we solve this task with a holistic approach. After all, your employer brand should appeal to, motivate and inspire potential and current employees alike. Because if everyone pulls together with conviction and commitment, the appeal of your company will increase automatically. And your authenticity will also suddenly start to shine.
“Nobody goes to a meeting to decide nothing. That’s what emails are for.” This wisdom comes from David Brent from The Office, the British series role model for Stromberg. Funny, isn’t it? Or is it? Well. On TV, the inefficient communication structures within companies may have great entertainment value. In reality, they cost time, money and nerves. The solution – ready for series production: Internal communication from husare.
How a company communicates internally is always a question of its corporate culture. And this has never been as important as it is today. We start by gaining a precise picture of this – in order to develop concrete measures that establish a new culture step by step. Productive, appreciative, motivating. We conduct employee surveys, optimize the feedback culture and management communication and lay the foundations for better employee retention. From the employee magazine to the town hall meeting to the intranet launch, we establish sustainable structures that raise the entire company to a new level of communication.
“Success comes from the inside out. Sounds easy, but it requires a willingness to break new ground together.” This sentence comes from Thomas Hans, Managing Director of husare and expert in serial success. If you want to find out what happens next, simply switch on EVOLUTION ORANGE.
Brand, creation, media and data. Sounds like four different agency departments In fact, these elements are often still considered separately. But what happens when you stop thinking in silos? Understand the four elements as a unit? Combine them efficiently under one roof – and build holistic campaign concepts on them?
You will find the answer to this together with husare momentum. We combine the four disciplines of brand, creation, media and data to create absolute added value for you: every campaign is not only designed with the brand in mind, but also placed on the right channels with the right messages – in order to exploit the full potential of your brand and pave its way into the future. Have you ever heard anything about brand communication from your traditional media agency? Or that a budget was not utilized because it could not be played out in line with the brand? EBEN!
As our (r)evolutionary powerhouse for programmatic advertising B2B/B2C, husare momentum ensures precise media planning, efficient target group targeting and retargeting as well as data-based campaigns that are perfectly tailored to the individual needs and wishes of your customers. Our integrated approach creates coherence across all resources and measures – for maximum impact.
Public relations has evolved. From classic media relations to a strategic field of communication that shows attitude, provides orientation – and creates trust. In a world full of information, opinions and expectations, visibility alone is no longer enough. It needs substance. It needs meaning. It needs PR that works.
At husare, we don’t think of PR as press work, but as relationship work. As a bridge between brands and the public. Between companies and society. Between message and meaning.
Whether positioning, agenda setting or crisis communication: we develop strategies that connect. Stories that carry. And campaigns that convey attitude – not just headlines. Because good PR doesn’t start with a press distribution list, but with a real understanding of the dynamics of public perception. And we think of communication in an interdisciplinary way – as an orchestra. Finely tuned in every campaign. We make sure that brands are heard – and that what is heard has an impact.
Sales communication is often described as the link between the company and the market. And that is not wrong. You can see it that way. And it can be done accordingly. For us, however, this is too abstract and too factual. That’s why we say: Sales communication connects brands with people.
Ultimately, it is about recognizing the needs of real people, responding to them with concrete offers and building on this to establish a trusting relationship and consolidate it in the long term. Because nothing is as valuable as long-term, stable customer loyalty. We go the extra mile to achieve this – and make your relationships with your target groups sustainably appealing, emotional and motivating.
We develop sales strategies and implement them, design sales documents that work, stage eye-catching POS marketing, ensure targeted sales communication, take customers on exciting customer journeys, set standards in B2B communication and enable new heights of efficiency by optimizing the interface between marketing and sales. But above all, we never forget one thing: it’s all about people. Because sustainable sales success always begins where brands really touch people.
“You have reached your destination.” Have you ever thought about what happens in the background before your navigation system sends you this message? Starting with the appropriate map material and the selected route parameters, the current traffic volume is also included in the route planning, for example. And the weather. And data from previous journeys – not just yours. Of course, you can also just set off without all that and see where you end up. But that would be like marketing without a strategy.
Of course, there are many ways to reach your goal. However, we are not interested in finding the best way – but the best way for you and your company. That’s why we develop communication strategies, marketing concepts and content strategies that suit you and your goals. And get you there reliably.
husare’s strategies are always based on reliable data. We obtain this in target group analyses, competitor analyses, SWOT analyses and precise analyses of these analyses. We go into great detail – so that you don’t have to. And so that you can just sit back, relax and follow our navigation. When you say at the end: “I have achieved my goal!” – then we’ll be happy together. And look for the next strategic goal!
