Craftsmanship with attitude

Hey husare!

How do you position a group of 28 skilled crafts companies as a strong, sustainable employer brand? And at the same time make it tangible that people not only work here, but also make an impact?

Evolution

Unique campaign look

Campaign slogan “Handwerk Next Level”

Emotional employer brand with regional relevance

Customization for each location

Strong activation in social media

Orange

Genuine craftsmanship, proudly staged

Tour with mobile photo studio through all businesses

Targeted placement at relevant touchpoints

Positive internal response & identification

the evolution orange effect

When craftspeople themselves become brand ambassadors, the result is more than just a campaign - it creates pride, affiliation and appeal. The combination of a central idea, regional media strategy and emotional imagery takes Builtech to the next level: as an employer brand that wins hearts and attracts applications. Builtech stands for "Better Buildings" - we turn it into "Better Workplaces".

orange on black

Locations
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Individual media plans
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Contacts (OOH & Online)
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»The tour with the mobile photo studio caused quite a stir for us. It showed that we live our craft with pride - and that we are allowed to show it. «

"hey Christopher tell me more about this "evolution orange effect"