An icon turns up the heat

HEY HUSARE!

How do you anchor the iconic little green bottles, which we’ve all held in our hands at some point when cooking, seasoning and mixing, in the minds of the target group in a completely new way – and increase awareness of the HITCHCOCK brand name in the process?

Evolution

Interactive social media campaign

Co-created sound branding

Renowned cooperation partners

Attractive competitions

Orange

Strong activation of the community

Creation of audible moments of enjoyment

Higher emotional brand loyalty

More differentiation from the competition

the evolution orange effect

Under the motto "DREH_AUF", HITCHCOCK is looking for its own sound via a Germany-wide digital campaign. The community records their use of the seasoning juices and experiences while enjoying them on video and uploads them to a landing page. The uploads are used to create a final sound branding that makes the various occasions of use and moments of enjoyment audible. The accompanying video shows the creation process and the submissions from the community.

orange on black

Impressions
0 million.
Interactions
0 thousand
Landing page views
0 thousand

»We didn't realize how much music there was in our brand and our products. husare showed us - and created a real hit for us! «

"hey Caren tell me more about this "evolution orange effect"