How have you managed to make Havila Voyages better known in the long term – in a market environment characterized by challenges such as climate change, the coronavirus pandemic and strong competition on the traditional Norwegian mailboat route?
Evolution
Targeted press relations
Addressing the entire German press landscape
Invitation to press trips
Travel support for selected media representatives
Orange
Bringing the brand essence of sustainability to life
Lively storytelling
Enabling emotional and activating experiences
Personal conversations at eye level
the evolution orange effect
The most important media representatives in the travel industry are invited to experience the unique selling points of Havila Voyages for themselves. The six-day press trips give them direct and all-round convincing access to all the advantages and services of the uniquely sustainable fleet of ships. This not only creates memories, it also builds reach and reputation - across all platforms.
orange on black
Print Media Circulation
About0million
Online Media Reach
About0million
Total reach of PR campaign
About0million contacts
ROI
0
»What a great idea! We couldn't wait to welcome the many press representatives to our ships in person. Thanks to husare, we made friends and enjoyed shared experiences that give us a big head start in the competition. «
"hey Mark tell me more about this "evolution orange effect"