HEY HUSARE!
How do you help a renowned retail brand with over 4,000 stores in 12 countries to successfully introduce a loyalty card? And ensure that the myKiK loyalty card has a firm place in the hearts of the target groups?
Communication concept for launching and establishing the card
Activating POS campaign “MORE FOR ME”
Closely interlinked online and offline measures
Clear communication of benefits
High recognition value
Independent, brand-adequate marketing
Focus on financial, service-oriented and emotional benefits
With 7.5 million active cardholders in Germany and over 8 million internationally, the myKiK campaign is a resounding success. The card concept also won gold and silver at the prestigious International Loyalty Awards 2023 in London - first place in the "Best Loyalty Launch or Initiative 2023" category and the silver medal in the "Best Loyalty Program of the Year Food Retail - Non-Food Retail" category.
