More for KiK

HEY HUSARE!

How do you help a renowned retail brand with over 4,000 stores in 12 countries to successfully introduce a loyalty card? And ensure that the myKiK loyalty card has a firm place in the hearts of the target groups?

Evolution

Communication concept for launching and establishing the card

Activating POS campaign “MORE FOR ME”

Closely interlinked online and offline measures

Orange

Clear communication of benefits

High recognition value

Independent, brand-adequate marketing

Focus on financial, service-oriented and emotional benefits

the evolution orange effect

With 7.5 million active cardholders in Germany and over 8 million internationally, the myKiK campaign is a resounding success. The card concept also won gold and silver at the prestigious International Loyalty Awards 2023 in London - first place in the "Best Loyalty Launch or Initiative 2023" category and the silver medal in the "Best Loyalty Program of the Year Food Retail - Non-Food Retail" category.

orange on black

Active German cardholders

0 million.

Internationally active cardholders

About 0 million.

Awards

International Loyalty Awards 2023, Best Loyalty Launch or Initiative 2023, Best Loyalty Program of the Year Food Retail – Non-Food Retail

»The challenges were great, because German customers already have an average of twelve loyalty cards in their wallets. husare managed to make our target group understand: This card is good for me - I definitely need it! «