Exclusive:
Many advertising strategies and funnels will come under increasing pressure in 2025: dependence on Google and Meta, rising CPCs, AI disruption in search and more autopilot with improved advertising impact for very few advertisers. This is convenient, but increasingly expensive and less and less future-proof.
More channels do not automatically mean more impact. And reach alone does not generate sales. Especially in complex markets, media planning is often thought of in operational terms. Our current case with Havila Voyages shows what this means in concrete terms.
Vincent & Mario on Tour
Advancing AI and communication where impact is created. Whether in 6:40 minutes at BVMW, in the workshop setting of the KI:Arena or on stage at ADZINE Connect.
What an evening!
On December 4, our agency became a hotspot for all those who not only want to discuss AI, but also shape it. As part of the AI regulars' table of WESt mbH, in the middle of Münsterland.
Why take part?
Because AI is already a tangible efficiency factor today - not just a topic for the future. In the webinar, we will show you how you can create real relief in marketing & sales with small, smart AI applications without huge investments or in-depth tech know-how.
Evolution Orange Whitepaper
This white paper is aimed at decision-makers who are looking for guidance beyond tool comparisons and trend terms. It offers a structured look at the most important fields of action relating to AI in companies.
Future security with attitude
We show how AI can make your marketing faster, more precise and more efficient, with a clear roadmap instead of tool chaos. For companies that don't want to try out AI, but want to use it in a results-oriented way.
Practice meets university
The communications agency husare is entering the second round of the GWA Junior Agency Award together with the University of Münster. The Institute for Communication Science (IfK) is once again a partner on the university side, enabling its students to take part in a practical campaign project with a real client briefing.
Brand, creation and media under one roof
With husare MOMENTUM, the husare communications agency launched a new, integrated offering specifically for SMEs in the middle of the year. The idea behind it: Brand management, creation and media belong together - strategically, creatively and operationally.
Customers & employees benefit from international insights
International perspectives are more important than ever in the communications industry. That's why husare is not only well networked nationally, but also active throughout Europe: as part of an Erasmus+ program, I was able to complete an internship at our Slovakian partner agency Visibility.
Start small, make it big
The husare afterwork meeting "From brand to checkout. Top learnings from data-based marketing at KiK." dispelled the notion that it takes years of preparation, a large team and servers full of data to get started.
My impressions of DMEXCO 2025
In my opinion, DMEXCO 2025 has struck the right note: less buzzword bingo, more robust practice.
More than you think: the KiK brand and the potential of CRM.
The communications agency husare and KiK have been nominated for the Effie Germany 2025! Together, they have made it onto the coveted shortlist with performance-oriented direct marketing - in one of the most highly contested categories of the competition: Activation.
Why an analysis is worthwhile now
Our SEO expert Jonas takes a close look at the question of what influence classic search results have on citations in AI Overviews on Google. In his latest article, he uses specific examples to show how the influence of AI Overviews on your company can be quickly and tangibly assessed with a basic analysis.
From the brand to the checkout
Do you want to know how to plan campaigns today so that the end result is not just reach - but real impact? Register now!
Brand relaunch with a signal effect
"EVOLUTION ORANGE" is more than just a slogan - it is a promise to everyone who works with husare: We create growth. With success.
Smart media planning with Mario Rose
Thinking media democratically: register now for the afterwork meeting at husare in Emsdetten. With best practices, AI insights & networking for decision-makers.
husare at the CommUnity International Forum 2025 in Riga
Where the Daugava River meets the heart of the Latvian capital, agencies and creative minds from all over the world came together at the beginning of May for this year's CommUnity International. husare was right in the middle of it all - as an active part of an inspiring community that not only meets, but also shapes the future together.
Climbed to 43rd place
The communications agency husare confirms its growth course: In the current ranking of the 50 largest owner-managed agencies in Germany, published by W&V, HORIZONT and the GWA, husare improves by six places to 43rd place.
Mario Rose becomes CSO at husare
husare is further expanding its digital marketing expertise: After Vincent Wilmink from Grabarz & Partner, a renowned specialist in data-driven marketing, was brought to Münsterland in January, Mario Rose, agency entrepreneur and most recently Partner & Authorized Signatory of the digital agency Think 11, is a proven expert in the fields of performance marketing, digital media and technology.
The GWA Junior Agency Award was presented last weekend. This competition for young talent organized by the German Association of Communication Agencies (GWA) is regarded as the most important university competition in the country. A total of seven teams from various universities competed in Mittweida in front of a high-caliber jury. The Institute for Communication Science (IfK) at the University of Münster, together with the husare agency, took first place and won gold.
