How do you get a technically leading brand from the sanitary sector to shine not only with functional benefits – but also with an emotionally charged brand story that convinces internationally?
Evolution
Strategic repositioning
Message: “Think ahead, do it better”
Emotionalization of a rational brand
International connectivity
Orange
Brand presence with strong recognition
Story with attitude and vision
From website to trade fair communication
Combines origin, innovation and customer proximity
the evolution orange effect
The new brand story transforms wedi from a pure product specialist to an inspiring problem solver. The result: an image that inspires worldwide - with an emotional heartbeat, visionary attitude and consistent excellence. The rapid acceptance in international marketing confirms this: The new identity strikes a chord with the target group.
orange on black
2023
Launch at the BAU trade fair
A-Z
From strategy to product communication
Introduction in over 50 countries
About0
»The joy of the new brand image is not only expressed in our media, it can also be felt by everyone who works with it - whether here in Germany or in international marketing in 50 countries.«
"hey Christopher tell me more about this "evolution orange effect"