More than tight - really well thought out

Hey husare!

How do you get a technically leading brand from the sanitary sector to shine not only with functional benefits – but also with an emotionally charged brand story that convinces internationally?

Evolution

Strategic repositioning

Message: “Think ahead, do it better”

Emotionalization of a rational brand

International connectivity

Orange

Brand presence with strong recognition

Story with attitude and vision

From website to trade fair communication

Combines origin, innovation and customer proximity

the evolution orange effect

The new brand story transforms wedi from a pure product specialist to an inspiring problem solver. The result: an image that inspires worldwide - with an emotional heartbeat, visionary attitude and consistent excellence. The rapid acceptance in international marketing confirms this: The new identity strikes a chord with the target group.

orange on black

2023

Launch at the BAU trade fair

A-Z

From strategy to product communication
Introduction in over 50 countries
About 0

»The joy of the new brand image is not only expressed in our media, it can also be felt by everyone who works with it - whether here in Germany or in international marketing in 50 countries.«

"hey Christopher tell me more about this "evolution orange effect"