Events

Afterwork meeting on 03.07.2025

Democracy is key – experience smart media planning live

Relevance instead of reach: How media works today

Democracy is key – modern media planning for strong brands: away from big tech and towards more control and impact through cross-media campaigns.

In our afterwork meeting on July 3, we will show you how smart media planning works today – practical, efficient and on a par with medium-sized brands.

The rapid development of DOOH, CTV and audio content combined with AI is enriching the market for digital advertising media and brings with it many opportunities for advertisers – even outside the walled gardens of Google and Meta.

In his presentation, Mario Rose, Business Owner of husare momentum, will use specific B2B and B2C practical examples to show how media buying can work smartly, transparently and effectively today, going well beyond traditional performance marketing. This is how modern media planning becomes democratic: accessible, targeted and diverse.

New approaches are needed in order to score points with the variety of relevant digital channels and reach, while utilizing the strengths of each individual channel – regardless of company size or budget. For medium-sized companies. For doers. For brands that want to make a difference.
This is EVOLUTION ORANGE in action.

WHAT YOU CAN EXPECT:

The husare Afterwork Meeting offers you compact specialist knowledge, strong cases and genuine exchange in a relaxed atmosphere – ideal for marketing professionals from the Münsterland region.

Media for everyone – Why holistic media campaigns are no longer reserved for the big players.
Relevance instead of reach – How to really reach your target group.
Cross-media with attitude – How campaigns need to be planned today.
Best practices & AI – Inspiration that you can take away with you.

AND THE SURROUNDING AREA?

☕ Freshly brewed barista coffee

🍺 Cool drinks & tasty snacks

🤝 Relaxed exchange with marketing professionals from the region

WHAT YOU TAKE WITH YOU – YOUR ORANGE MOMENTUM

Consulting that is honest.

Planning that fits.

Booking that works.

Measurement that counts.
This is husare momentum: brand-centered, data-driven, media-neutral – for better campaigns and the certainty of doing the right thing for your brand.

About Mario Rose

Mario Rose is CSO at husare and Business Owner of husare momentum and has more than 15 years of experience in digital marketing. As a former partner of the digital agency Think11, he has successfully implemented numerous projects in the areas of performance marketing, digital media and marketing technology. He combines strategic brand understanding with digital media planning, transparent booking and clear performance measurement – for greater impact and relevance.

Mario is also active on the advisory board of the Münster-Osnabrück Marketing Club and is a speaker on digital transformation topics.

Media for all – Why holistic media campaigns are no longer reserved for the big players.

Smart media planning is no longer just a playing field for large corporations. Today, small and medium-sized enterprises and internationally active SMEs also benefit from data-based and AI-supported solutions. Mario Rose shows you how smart campaign planning – regardless of the media budget – can have a real impact in Münsterland and beyond: transparent, efficient and future-oriented.

We plan what works.

We measure what counts.

This is our ORANGE MOMENTUM.

Relevance instead of reach – How to really reach your target group.

At a time when your target groups are more complex than ever, it is no longer the largest reach that counts, but the most appropriate one. Find out how data-based planning and AI-driven playout help you to be present exactly where your brand has an impact – online and offline, regionally and nationally.

Crossmedia with attitude – How campaigns need to be planned today.

Campaigns work when they think across channels and still send clear messages. Experience how successful brands today intelligently interlink content, media and target groups – and why attitude is the difference that remains. A must-read for anyone who develops brands with substance.

Best practices & AI – inspiration that you can take away with you.

What is convincing in theory must be effective in practice. Mario Rose presents real cases from the B2B and B2C sectors in which AI, data and creative planning interact perfectly. Ideal for anyone who wants to transfer what they have learned directly into their own campaigns – concrete, comprehensible and, above all, inspiring.