Democracy is key – experience smart media planning live
Relevance instead of reach: How media works today
Democracy is key – modern media planning for strong brands: away from big tech and towards more control and impact through cross-media campaigns.
In our afterwork meeting on July 3, we will show you how smart media planning works today – practical, efficient and on a par with medium-sized brands.
The rapid development of DOOH, CTV and audio content combined with AI is enriching the market for digital advertising media and brings with it many opportunities for advertisers – even outside the walled gardens of Google and Meta.
In his presentation, Mario Rose, Business Owner of husare momentum, will use specific B2B and B2C practical examples to show how media buying can work smartly, transparently and effectively today, going well beyond traditional performance marketing. This is how modern media planning becomes democratic: accessible, targeted and diverse.
New approaches are needed in order to score points with the variety of relevant digital channels and reach, while utilizing the strengths of each individual channel – regardless of company size or budget. For medium-sized companies. For doers. For brands that want to make a difference.
This is EVOLUTION ORANGE in action.
WHAT YOU CAN EXPECT:
The husare Afterwork Meeting offers you compact specialist knowledge, strong cases and genuine exchange in a relaxed atmosphere – ideal for marketing professionals from the Münsterland region.
- Media for everyone – Why holistic media campaigns are no longer reserved for the big players.
- Relevance instead of reach – How to really reach your target group.
- Cross-media with attitude – How campaigns need to be planned today.
- Best practices & AI – Inspiration that you can take away with you.
AND THE SURROUNDING AREA?
☕ Freshly brewed barista coffee
🍺 Cool drinks & tasty snacks
🤝 Relaxed exchange with marketing professionals from the region
WHAT YOU TAKE WITH YOU – YOUR ORANGE MOMENTUM
Consulting that is honest.
Planning that fits.
Booking that works.
Measurement that counts.
This is husare momentum: brand-centered, data-driven, media-neutral – for better campaigns and the certainty of doing the right thing for your brand.