The students had a total of one semester to work on a campaign as part of a practical media course, which is usually commissioned by a “real” client. The briefing for the team from Münster came from SC Preußen Münster. The task was to develop a communication campaign that focuses on the stadium conversion, reduces reservations and clearly explains the core benefits of the new stadium in the city and in the Münsterland region. Under the direction of Mark Bourichter, Managing Partner of the Emsdetten agency husare, a total of ten students from the University of Münster developed a coherent concept to accompany the conversion of the Preussenstadion in terms of communication.
“We are very proud of the students who represented their university, the city of Münster and SC Preußen so worthily at one of the most important marketing awards for young talent in the country. With their convincing concept down to the last detail, they not only won over the expert jury, but also us. The special features of the Münsterland region, the club and the outstanding importance of the stadium project for the entire region were cast in a realistic and down-to-earth communication strategy. I would be delighted if we could work together to turn at least some of the ideas into reality and anchor them in the cityscape”summarizes Marcel WeskampHead of Media & Communication at SC Preußen Münster.
“This prestigious award is a confirmation of the creativity and skills of our students. It illustrates how we successfully combine theory and practice to shape the communication professionals of tomorrow” says Prof. Dr. Ulrike Röttger, Professor of Public Relations Research at the Institute of Communication Science at the University of Münster.
“I am particularly proud of my team. We were the smallest group and yet we delivered a perfectly tailored campaign. It was incredible fun to see how this team grew within six months and learned so much,” says Mark Bourichter, lecturer at the IfK and co-owner of husare.
This year, the jury day and award ceremony took place at Mittweida University of Applied Sciences. Seven university teams transformed real customer briefings into innovative, creative and in some cases socially relevant campaign ideas and pitched them in front of thousands of viewers on YouTube, Twitch and around 200 people in the film studio at Mittweida University. The partner agencies Damm & Bierbaum (Frankfurt), zebra Group (Chemnitz), Oscar Bravo (Munich), husare (Emsdetten), BBDO Germany (Düsseldorf), Leo Burnett (Frankfurt) and Creativteam Communications (Hanover) coached the students during the semester.
All information about the award: Junior Agency Award
All information about the GWA
