Together with the University of Münster, the communications agency husare is entering the second round of the GWA Junior Agency Award. The university partner again is the Institute for Communication Science (IfK)which enables its students to take part in a practical campaign project with a real client briefing.
Practical project with real agency setup
As in the previous round, the students in the seminar work in a setup that comes as close as possible to a real agency structure:
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Real briefing of a practice partner
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Development of a communication strategy
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Development of an integrated campaign
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Presentation to a jury as part of the GWA Junior Agency Award
husare accompanies the entire process – from strategic classification to feedback loops in concept development and preparation for the final presentation.
“The students get a very realistic insight into agency work here – including deadlines, agreements, pitch situations and the pressure of ultimately convincing a jury of experts with a campaign,” says Mark Bourichter, Managing Partner at husare and lecturer at the IfK.
Successful premiere with Preußen Münster
Last year, the cooperation started with a strong result:
IfK students worked with husare to develop a campaign for Preußen Münster – and won the GWA Junior Agency Award.
A review of the first round and the campaign can be found here on the husare website.
The success of the premiere is now an incentive and benchmark for the second round: once again, the aim is to develop a strategically clean, creative and practical campaign that can hold its own in the competition between the university teams.
Third teaching assignment for Mark Bourichter
This is Mark Bourichter ‘s third teaching assignment at the University of Münster:
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a practical semester on content marketing,
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the debut at the GWA Junior Agency Award last year
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and now the second round of the Junior Agency cooperation with the IfK.
“Promoting young talent only works if we as an industry move closer to the universities,” says Bourichter. “The students bring fresh perspectives, we bring experience from day-to-day agency practice – in the end, both sides benefit.”
Outlook
In the new round, the students will once again work with a real client briefing and develop a campaign that has nothing to hide from professional work. husare will once again take on the role of the supervising agency – with the clear aim of promoting young communication talents and whetting their appetite for agency work.