A webinar on the decisions behind effective media planning— , from target audiences and buying to data, measurement, and AI.
📅 Tuesday, December 1, 2026
🕙 11:00 a.m. – 12:00 p.m.
💻 Live webinar
You will receive ✉️ access data by e-mail in good time
Media planning is becoming increasingly complex and, at the same time, more automated. Platforms promise reach, precise targeting, and measurable results. But behind good dashboards, low CPMs, or high ROAS figures lie decisions that often remain hidden.
Who is the actual target audience? Which data is reliable? What percentage of the budget actually goes toward ad inventory? And how can we tell whether an impression was merely served or actually had an impact?
In this webinar, Mario Rose and Jule Giese take a behind-the-scenes look at the media industry. Using specific planning examples, they demonstrate how brands can more effectively evaluate and manage their media strategies, regardless of whether they work with agencies, platforms, or in-house teams.
Among other things, the webinar will cover:
Today, media budgets are concentrated in a few large platforms, automated systems, and, increasingly, AI-driven decisions. This doesn’t automatically make campaigns better. It just shifts the question:
Who decides what’s relevant—and who verifies whether the optimization actually helps the business?
For decision-makers who want to do more than just outsource media planning—they want to evaluate and manage it effectively:
You don’t need to have media expertise. What matters most is a willingness to ask the right questions.
Mario Rose is CSO at husare and the business owner of husare momentum. He has more than 18 years of experience in digital marketing and has implemented numerous projects in performance marketing, digital media, and marketing technology. He combines strategic brand management with a deep understanding of digital media and platform dynamics.
His focus: reducing complexity to enable better decisions—not through simplified answers, but through greater transparency regarding target audiences, media buying, data, contacts, and impact.
In this webinar, Mario will demonstrate what matters in practice when media needs to be not only efficiently delivered but also effectively managed.
Jule Giese is the Digital Team Lead at husare and the Online Marketing Manager at husare Momentum. Jule has been with husare for more than five years and advises various clients, focusing on social media marketing and advertising, programmatic advertising, and strategy. She combines in-depth expertise with a deep passion for the digital world and a truly hands-on approach.
In addition to her work at husare Momentum, Jule serves as an Executive Board Member at Community International.
