Advancing AI and communication where impact is created. Whether in 6:40 minutes at BVMW, in the workshop setting of the KI:Arena or on stage at ADZINE Connect.
It all started in Cologne:
On the KI:ArenaVincent was right in the middle of the discussion, not the hype. Instead of buzzword bingo: real exchange at eye level, in small groups, with workshop character and a focus on what really matters.
It became clear that the level of maturity in SMEs is extremely varied. Excel workarounds and mature BI setups are worlds apart and therefore also when it comes to the question of how assistants, automation and AI-supported processes can be used sensibly today.
The good news is that there is a willingness to take a strategic approach to AI. Many are already working with custom GPTs and the first steps towards real automation have been taken.
And Vincent is right in the middle of it: with impulses from practice, with attitude – and with the aim of making AI tangible and practicable.
We continued on to Rheine:
At the Pecha Kucha evening of the German Association of Small and Medium-Sized Enterprises (BVMW) , the motto was: 20 slides, 20 seconds each – 6:40 minutes to get to the point.
And Vincent took advantage of this: his impulse showed how AI-supported workflows can have a real impact in everyday life. Deliberately not a deep dive, but a clear thought with relevance: Where AI provides support in day-to-day business, it relieves teams, creates structure and accelerates creative processes.
The feedback: consistently positive. Short, clear, applicable and exactly the impulse that many wanted to take away.
Parallel to this in Hamburg:
While Vincent provided impulses for the practice, Mario followed the ADZINE Connect Mario followed the trends around video advertising, impact and new media strategies.
It became clear that if you want to make an impact today, you have to rethink media: integrated, data-based and cross-channel. The future of moving image communication does not lie in either-or, but in both-and. Linear TV, CTV, social video, DOOH and programmatic need a common strategic framework. With a focus on attention, relevance and impact.
Mario, CSO at husare, was on site and closely followed the discussions about data-driven media planning, the attention economy and new channels. His impression: Connected TV is no longer hype, but a channel with real growth, high brand impact and a lot of untapped potential.
One thing is clear: those who still think in terms of channels are missing out on change. Those who plan in an integrated way and design boldly will gain visibility and trust.