Events

husare Momentum Webinar on 02.12.2025

Exclusive webinar: “MEDIA STRATEGY CHANGE NOW: Less Google & Meta. MORE DIVERSITY AND SMART IDEAS.”

WHEN?

📅 Tuesday, December 02, 2025 | 10:00 – 11:00 a.m.
📍 Live webinar – you will receive your access data by e-mail in good time.

WHAT IS IT ABOUT?

Many advertising strategies and funnels will come under increasing pressure in 2025: dependence on Google and Meta, rising CPCs, AI disruption in search and more autopilot with improved advertising impact for very few advertisers. This is convenient, but increasingly expensive and less and less future-proof.

Therefore, the motto for 2026 is: Expand your advertising strategy, invest in brand and awareness while still remaining cost-efficient and effective. Simply said, simply done?

In the live webinar, we will show you how strong B2C brands, chain stores and tour operators use effective advertising strategies away from the walled gardens so that awareness really works and conversion increases measurably. Because your 2026 funnel needs more than two platforms.

Emancipation from walled garden setups – How to make your media strategy broader and more resilient.
Diverse media mix – CTV/TV, DOOH, retail media, programmatic display, YouTube, newsletter data and more in combination.
Clean data, tracking and KPI foundation – for a full-funnel setup that makes impact measurable.

WHY NOW?

Performance monocultures are scaling worse and worse; reach, control and resilience are declining.
Real alternatives in the media landscape are becoming more sophisticated, easier to book and more measurable every day.
From brand to checkout: CTV, DOOH, retail media and more can be your growth engines in 2026 – now is the right time to budget for them.

FOR WHOM?

CMOs, marketing managers, marketing managers (online/offline), performance/media leads for B2C brands, chain stores or tour operators.

AFTER 60 MIN: YOU KNOW …

How you can sensibly reduce your dependence on walled gardens.
Which channels will really move your customers in 2026.
How online data can best be used for offline effects (POS/branch).

REGISTER NOW

About Mario Rose

Mario Rose is CSO at husare and Business Owner of husare momentum and has more than 15 years of experience in digital marketing. As a former partner of the digital agency Think11, he has successfully implemented numerous projects in the areas of performance marketing, digital media and marketing technology. He combines strategic brand understanding with digital media planning, transparent booking and clear performance measurement – for greater impact and relevance.

Mario is also active on the advisory board of the Münster-Osnabrück Marketing Club and is a speaker on digital transformation topics.

THE AGENDA

Reality Check (10 min.): Why “just Google/Meta” will no longer be enough in 2026 – cost-benefit, reach plateau, data access
The resilient funnel (20 min.):

Awareness is key: CTV/ATV, YouTube, DOOH and more for reach & structure
Intelligence is key: 1st party data, CRM signals, lookalikes

Best practice case (10 min.)
Measurability & Operations (10 min.): KPI framework, Consent & Tracking, Reporting & Iteration
Q&A (10 min.)

ABOUT HUSARE MOMENTUM

The core areas of media planning, media buying, performance-based campaign management and precise performance measurement are at the heart of husare momentum.
The message to our clients is clear: we take your advertising to where it will have the greatest impact – not where it will bring us the most sales.

Our focus: Digital media planning, programmatic bookings, performance-based strategies and comprehensive success monitoring.
Whether DOOH, video ads, social media, CTV/ATV or classic performance channels – we ensure maximum relevance and efficiency.

If you’re not in the mood for hot air, but for real media impact, you’ve come to the right place.