The husare communications agency and KiK have been nominated for the Effie Germany 2025! Together, they have made it onto the coveted shortlist with performance-oriented direct marketing – in one of the most highly contested categories of the competition: Activation.
For over 40 years, the GWA Effie has stood for effective and pioneering communication measures that really make a difference. “We are all the more delighted that our work for KiK has now been recognized as particularly effective. ”
More than you think: the KiK brand and the potential of CRM.
The collaboration with KiK is characterized by trust and a deep understanding of the brand’s DNA and its target groups. The nominated measure gets to the heart of the matter and shows that CRM with data-based print mailings and customer insights works – even for a discounter with low average receipts. And profitably.
“This nomination is a strong signal – for a brand that has clearly developed its self-image and public image. A brand, which has taken data-based CRM to a new level with the myKiK loyalty program. For us as an agency, it is a real matter of the heart to accompany this path strategically and creatively. n.”
–Christoph Sauerland, Budget Director at husare
KiK’s success story: https://husare.de/referenz/kik
EFFIE Gala 2025
The winners of the GWA Effie will be announced on November 13, 2025 at the big Effie Gala in Leipzig. All information about the award and the event can be found here: www.gwa.de/effie.
“We are more than proud – and say thank you to everyone who made this project possible. Now it’s time: Fingers crossed for gold! ”
Would you like to find out more about KiK’s success story? Then get in touch with Christoph!
