There have never been better times for data-based marketing. If only because so much customer data is available through media use and CRM. But how can this data be used sensibly – beyond traditional performance channels?
At the husare Afterwork Meeting on 11.09.2025, you will find out how this works at KiK, even with a typically modest discount marketing budget: From brand development and product range planning to increasing the shopping basket at the POS. The customer loyalty program “myKiK” plays a central role in this – a CRM system that has become a success story with over 15 million cardholders in three years.
You will receive exclusive insights directly from those responsible on how clever use of data can make even direct mailings in the discount sector profitable – and how psychological understanding of target groups sharpens the brand profile. The success of the collaboration with husare is demonstrated, for example, by the joint German Brand Award.
👉 More about the collaboration: www.husare.de/kik
And the best thing is that the lessons learned can also be transferred to service providers, B2B players and manufacturers. Because data-based marketing works – even beyond the retail sector.
👉 Register now for free!
WHAT YOU CAN EXPECT:✅ Practical case from KiK – data-based & transferable to other industries |
AND THE SURROUNDING AREA?☕ Freshly brewed barista coffee 🍺 Cool drinks & tasty snacks 🤝 Relaxed exchange with marketing professionals from the region |
SAVE THE DATE!Topic: From the brand to the checkout. The top learnings from data-driven marketing at KiK. |
YOUR EVOLUTION ORANGEhusare is not just about campaigns. It’s about further development – of brands, of teams, of mindsets. For us, “EVOLUTION ORANGE” means: brand work that makes an impact because it is data-based, customer-centric and future-proof. For all those who want to achieve more with marketing – safely, effectively, boldly. |
