Hey husare!
How do you completely redesign the corporate design and global corporate image of a “hidden champion” – so that its brand claim “Purifying our planet” can be experienced consistently worldwide at a glance?
Claim development
New corporate design
Interactive online CD manual
Relaunch of company website
Coherent concept
Strong key visuals
Easy to implement
Internationally inspiring
Just a few months after its introduction, the new CD (corporate design) was established internationally. The globally understandable idea behind it ensured the concept's immediate success: the marketing managers adopted it immediately and still use it consistently in all channels (online and offline) today.
