Hey husare!
How do you strengthen the local retail sector, which is suffering from lower visitor numbers in city centers due to the coronavirus and competitive pressure from non-stationary online retailers? And does it only take five (5!) working days from briefing to concept presentation?
Campaign development incl. logo & website
Clever mix of traditional and online media
Involve local retailers & multipliers
Agile working methods and lean coordination and approval processes
Making the pulse of city centers tangible
Activating approach
Strong storytelling
Inspiring interacting consumers
The DAS GUTE FINDET INNENSTADT campaign emphasizes the special relationship between consumers and retailers. It reminds people of browsing in atmospheric stores, of pleasant and competent advice, of inspiration - and also of special moments that only local retailers can offer. With resounding success and a huge boost in reach: over 12 million contacts within 3 weeks via social media and traditional media, an additional 8 million contacts via PR.
