hey husare!
How do you bring a supposedly “low-interest product” like corrugated board into the public debate – and position it as an indispensable driver of sustainability?
Positioning as a sustainable circular product
Infographically and editorially sound educational campaign
Development of the “Kreislaufbewahrer” content initiative
Modernization of website, corporate design & member magazine
Visual guiding principle for social media, web & editorial
Education with attitude – against throwaway clichés
Scientific foundation for maximum credibility
Content marketing with journalistic standards
Emotionalization through approachability & consumer proximity
Bold appearance with contemporary design
We developed an eye-catching campaign for the Association of the Corrugated Board Industry that takes a stand, provides facts - and dispels myths. "The myth of reusable packaging", "Keeping the cycle going", "Corrugated cardboard as a recyclable material": The campaign gets to the heart of the issues - comprehensible, relevant and opinionated. The VDW becomes the active voice of an industry that has long been too quiet. The impact reaches all the way into political decision-making bodies.
