Corrugated board packs everything - even prejudices

hey husare!

How do you bring a supposedly “low-interest product” like corrugated board into the public debate – and position it as an indispensable driver of sustainability?

Evolution

Positioning as a sustainable circular product

Infographically and editorially sound educational campaign

Development of the “Kreislaufbewahrer” content initiative

Modernization of website, corporate design & member magazine

Visual guiding principle for social media, web & editorial

Orange

Education with attitude – against throwaway clichés

Scientific foundation for maximum credibility

Content marketing with journalistic standards

Emotionalization through approachability & consumer proximity

Bold appearance with contemporary design

the evolution orange effect

We developed an eye-catching campaign for the Association of the Corrugated Board Industry that takes a stand, provides facts - and dispels myths. "The myth of reusable packaging", "Keeping the cycle going", "Corrugated cardboard as a recyclable material": The campaign gets to the heart of the issues - comprehensible, relevant and opinionated. The VDW becomes the active voice of an industry that has long been too quiet. The impact reaches all the way into political decision-making bodies.

"hey Christopher tell me more about this "evolution orange effect"