We show how AI can make your marketing faster, more precise and more efficient, with a clear roadmap instead of tool chaos. For companies that don’t want to try out AI, but want to use it in a results-oriented way.
30 minutes with Vincent Wilmink to create clarity:
We discuss your current situation, goals and possible AI potential as a solution for your marketing.
Vincent is the strategist who brings data to life. He has already advised one of the largest car manufacturers in the world, the leading German sports car manufacturer and one of the largest banking groups in Germany. As a result, he knows how technology, creativity and strategy have to work together for marketing to have a real impact.
As an expert in data-driven marketing, automation and AI strategies, he translates complex systems into clear decisions. Practical, data protection-compliant and always with an eye for what is feasible.
“Data is not the goal, it’s the tool. AI does not replace an attitude, it reinforces it.”
Currently live: Speaker at the KI: ARENA 2025 in Cologne, with impulses that help companies to rethink communication.
Everyone is talking about AI, but many companies are still in the early stages. The tool landscape is confusing, internal hurdles are slowing things down and the pressure for efficiency is increasing.
Many marketing teams know this: It will soon no longer work without AI, but neither will it work with the wrong approach. A lack of strategy, data protection issues or tool overload mean that opportunities are missed and competitors are left behind.
Facts that create pressure:
– According to Bitkom (2024), data protection and IT are the biggest barrier for 70% of companies.
– The EU AI Act will bring new obligations from 2025 and therefore a need for action for marketing and communication.
– Studies by McKinsey show: AI increases productivity in marketing by up to 15% when used in a targeted manner.
The question is no longer whether AI will change marketing, but how quickly you adapt to it. If you start now, you gain a head start. If you wait, you risk losing touch.
AI is not a trend, but a tool. But only if you use it correctly.
Many companies know that AI will change their marketing processes, but don’t know where to start. Between data protection, a flood of tools and a lack of resources, there is often only one feeling: we need to do something. But what first?
This is exactly where our workshop comes in. We provide orientation and deliver a clear, data protection-compliant roadmap that suits your company within a few days.
What you get from us:
– Clarity instead of complexity: We show you which AI applications offer real added value and which do not.
– Fast impact: Within 30 days you will identify actionable quick wins.
– Strategic security: You will receive a prioritized AI roadmap for the next 6-12 months.
– Practical & realistic: No technology hype, but solutions that your teams can apply directly.
For management & marketing directors
The workshop for decision-makers who want to know where AI really has potential in marketing and how to get started efficiently.
Result: Your personal AI roadmap with clear priorities, quick wins and recommendations for action.
Ideal for: Strategy, budget planning, decision-making.
For marketing teams & operational users
This is about the “how in everyday life“: understanding tools, simplifying processes, using automation. We show you how AI can speed up your daily tasks, from content workflows to reporting.
Result: Use cases that can be implemented immediately, a potential board and more confidence in using AI tools.
Ideal for: operational marketing teams, content & performance.
Experience that makes an impact
For over 40 years, husare has been supporting brands and companies on their journey through change, innovation and growth. With the know-how from over 70 realized AI minds and sound experience in strategy, brand and data-driven marketing, we know what works and what doesn’t.
Our expertise:
– Projects for SMEs and corporations – including ALS Holding GmbH, Valensina, hoogo
– Speaker appearances at leading industry events such as KI: ARENA 2025 in Cologne
– Interdisciplinary team from strategy, creation and data science
– Member of the international agency network CommUnity International
“Technology can do a lot. But it needs attitude to have an impact.”
– Vincent Wilmink, Head of Data & AI, husare
No, we provide orientation and communicate best practices.
For legal or IT-specific topics, we work with certified partners.
First quick wins are visible within 30 days.
Your complete AI roadmap provides clear measures for the next 6-12 months.
We show you how to use tools such as ChatGPT, Copilot, Gemini, Midjourney, Runway or n8n in a practical way, always in the context of your company and in compliance with your data protection guidelines.
For management, marketing directors and marketing teams who want to use AI effectively and responsibly in everyday life. Whether strategy or application, we have the right format.
