HEY HUSARE!
How do you modernize an international brand whose core area seems rather technical and complex to many – and turn it into an attention-grabbing, holistic brand experience?
For ALS Customs Services, we redefined the brand identity from scratch: with a new logo, a strong claim, a consistent design system and a communication strategy that makes the relevance of customs issues tangible.
Strategic brand development & new corporate design
Logo development, claim conception & implementation at all touchpoints
Business stationery from business card to presentation master
PR setup with continuous trade press work
Content marketing with glossaries, white papers, press releases
Performance and social media marketing for targeted lead generation
Programmatic advertising & digital out-of-home around trade fairs
UX optimization & SEO support for the website
The ALS brand is now clearly positioned, professionally visible and digitally successful:
A consistent brand presence strengthens customer loyalty.
Performance marketing ensures significantly more reach, clicks & conversions.
Smart content for awareness & lead generation
And thanks to strategic PR, ALS is now regularly present in trade media and actively shapes the debate on customs processes.
"Customs simplified. Trade amplified. " - The new claim sums it up: ALS simplifies customs processes and enables growth in global trade. With our help, the brand promise can be experienced at all levels - from the LinkedIn post to the trade fair stand.
