Smart media planning: when reach becomes sales
You are here: News NEWS More channels do not automatically mean more impact. And reach alone does not generate sales. Especially in complex markets, media planning is often thought of in operational terms: Where do we place ads? Which platform performs better? Which KPIs look good? But this perspective falls short. Smart media planning does […]
Rethinking media planning: DMEXCO – consistently translating learnings into impact
Written by Mario Rose, CSO husare & Business Owner husare Momentum Why “Be bold. Move forward.” is more than just a motto In my opinion, DMEXCO 2025 has struck the right note: less buzzword bingo, more resilient practice. The many conversations at the trade fair with agencies, brands and marketers reflect what I have […]
AI overviews and organic rankings
Web search is changing: Google and co. are increasingly providing direct AI answers instead of just a list of blue links. Nevertheless, there are indications that good rankings in the classic search results play a role when it comes to whether companies and their content are considered in such response formats. Common language […]