Three cities. Three stages, one goal: to unfold evolution.
Advancing AI and communication where impact is created. Whether in 6:40 minutes at BVMW, in the workshop setting of the KI:Arena or on stage at ADZINE Connect. It all started in Cologne: On the KI:ArenaVincent was right in the middle of the discussion, not the hype. Instead of buzzword bingo: real exchange at eye […]
AI live & local
What an evening! On December 4, our agency became a hotspot for all those who not only want to discuss AI, but also shape it. As part of the AI regulars’ table of WESt mbH, in the middle of Münsterland. Over 100 participants and without much of an application. That shows: The topic is […]
Whitepaper: AI in the SME sector
Orange. AI that works!
husare Momentum Webinar on 02.12.2025
Exclusive webinar: “MEDIA STRATEGY CHANGE NOW: Less Google & Meta. MORE DIVERSITY AND SMART IDEAS.” WHEN? 📅 Tuesday, December 02, 2025 | 10:00 – 11:00 a.m. 📍 Live webinar – you will receive your access data by e-mail in good time. WHAT IS IT ABOUT? Many advertising strategies and funnels will come under […]
Monster-free zone
Written by Christoph Sauerland The husare afterwork meeting “From brand to checkout. Top learnings from data-based marketing at KiK.” dispelled the notion that it takes years of preparation, a large team and servers full of data to get started. At KiK, real customer data was also in short supply until 2021. No wonder, […]
Rethinking media planning: DMEXCO – consistently translating learnings into impact
Written by Mario Rose, CSO husare & Business Owner husare Momentum Why “Be bold. Move forward.” is more than just a motto In my opinion, DMEXCO 2025 has struck the right note: less buzzword bingo, more resilient practice. The many conversations at the trade fair with agencies, brands and marketers reflect what I have […]
EFFIE nomination for husare & KiK
The husare communications agency and KiK have been nominated for the Effie Germany 2025! Together, they have made it onto the coveted shortlist with performance-oriented direct marketing – in one of the most highly contested categories of the competition: Activation. For over 40 years, the GWA Effie has stood for effective and […]
AI overviews and organic rankings
Web search is changing: Google and co. are increasingly providing direct AI answers instead of just a list of blue links. Nevertheless, there are indications that good rankings in the classic search results play a role when it comes to whether companies and their content are considered in such response formats. Common language […]
Afterwork meeting on 11.09.2025
There have never been better times for data-based marketing. If only because so much customer data is available through media use and CRM. But how can this data be used sensibly – beyond traditional performance channels? At the husare Afterwork Meeting on 11.09.2025, you will find out how this works at KiK, even with […]
Evolution Orange
The husare communications agency is now presenting itself with a sharper positioning, a new brand mission statement and a clear promise for the future: EVOLUTION ORANGE. As part of a comprehensive brand relaunch, the company’s own identity has been consistently developed further – with the aim of communicating the brand understanding internally and externally in […]
Afterwork meeting on 03.07.2025
Democracy is key – experience smart media planning live Relevance instead of reach: How media works today Democracy is key – modern media planning for strong brands: away from big tech and towards more control and impact through cross-media campaigns. In our afterwork meeting on July 3, we will show you how smart media planning […]
Shaping the future together
A forum with vision – “Shaping Our Future” Under the motto “Shaping Our Future”, this year’s forum at the Radisson Blu Daugava Hotel in Riga was a real highlight. With a view of the old town and accompanied by a fresh spring breeze, topics such as collaborative creativity, AI innovation, business generation and intercultural exchange […]
Next step for husare momentum
husare is further expanding its digital marketing expertise: After Vincent Wilmink from Grabarz & Partner, a renowned specialist in data-driven marketing, was brought to Münsterland in January, Mario Rose, agency entrepreneur and most recently Partner & Authorized Signatory of the digital agency Think 11, is a proven expert in the fields of performance marketing, digital […]
Homecoming of a data professional
The communications agency husare welcomes back its former trainee Vincent Wilmink after 13 years. Following his training at the agency and an impressive career at Grabarz & Partner, where he looked after major clients such as Volkswagen Commercial Vehicles and Porsche AG, he is now returning with extensive expertise as a data and communications strategist. […]
husare x KiK win German Brand Awards
KiK – More than you think The“KiK – More than you think” campaign was honored as the “Winner” in the “Brand Communication – 360° Campaign” and “Brand Strategy of the Year” categories. KiK already had an awareness level of 98 percent before the campaign. Nevertheless, there is always potential for exploitation. The campaign is aimed […]