Hey husare!
How do you organize a press event that not only conveys information but also sparks real stories?
On the eve of INTERNORGA, we brought journalists and influencers together at a long table on behalf of the German Veal Quality Control Association (KDK). Instead of a traditional press event, we organized an intimate dinner that allowed guests to experience the quality of German veal with all their senses and created space for exchange, new perspectives, and meaningful conversations.
Concept
Event Design
Venue and Space Concept
Guest and Invitation Management
Event Schedule Planning
Expert Guidance
4-Course Menu
Host Onur Elci
Comprehensive Planning, Execution, and Follow-Up
Coordination of All Service Providers
The dinner served to showcase German veal to relevant media outlets and influencers in a tangible way—in a personal, high-quality setting far removed from typical press conferences.
Representatives from publications including Feinschmecker, Food & Travel, and DER SPIEGEL gathered in a setting that fostered interaction on an equal footing.
The intimate setting laid the groundwork for in-depth conversations, valuable connections, and stories that continue to resonate long after the evening ended.
Good PR isn’t created by messages alone. It’s created by experiences that bring people together and leave a lasting impression. For KDK, we therefore didn’t create a traditional stage presentation, but rather an evening that fostered a sense of closeness: an opening presentation, a carefully curated menu, and conversations that were free to take their own course. In this way, a press event became an authentic brand experience, and the event itself became a starting point for relevant stories.
