Hey husare!
How do you organize a press event that not only conveys information but also sparks real stories?
On the eve of INTERNORGA, we brought journalists and influencers together at a long table on behalf of the German Veal Quality Control Association (KDK). Instead of a traditional press event, we organized an intimate dinner that allowed guests to experience the quality of German veal with all their senses and created space for exchange, new perspectives, and meaningful conversations.
Evolution
Concept
Event Design
Location and Space Concept
Guest and Invitation Management
Schedule Planning
Technical Presentation
4-course meal
Host Onur Elci
Comprehensive planning, implementation, and follow-up
Coordination of all trades
Orange
The dinner served to showcase German veal to relevant media outlets and influencers in a tangible way—in a personal, high-quality setting, far removed from the usual press conferences.
Representatives from publications including *Feinschmecker*, *Food & Travel*, and *DER SPIEGEL*, among others, gathered in a setting that allowed them to interact as equals.
The intimate setting laid the groundwork for in-depth conversations, valuable connections, and stories that will resonate long after the evening is over.
THE EVOLUTION ORANGE EFFECT
Good PR isn’t just about messages. It’s about experiences that bring people together and leave a lasting impression.
For KDK, we therefore didn’t create a traditional stage performance, but rather an evening that fostered a sense of connection: an inspiration, a carefully curated menu, and conversations that were free to take their own course. In this way, a press event became an authentic brand experience, and the event itself became a starting point for relevant stories.
“The planning provided the framework. But it always turns out really well when the conversations take on a life of their own.”
Melanie Schmidt, Head of Events at husare
Contact Melanie at m.schmidt@husare.de