The husare communications agency is now presenting itself with a sharper positioning, a new brand mission statement and a clear promise for the future: EVOLUTION ORANGE. As part of a comprehensive brand relaunch, the company’s own identity has been consistently developed further – with the aim of communicating the brand understanding internally and externally in a sustainable, effective and clear way.
“We develop people and brands. With success.” – This guiding principle is at the heart of husare’s new brand DNA. The agency is positioning itself as a strategic and operational brand partner on an equal footing, with not only communication and marketing, but also entrepreneurial thinking and action.
With the claim “EVOLUTION ORANGE”, husare is focusing on the idea of continuous development. In a time of stagnating markets and growing challenges, growth is no longer defined by size alone, but by progress and the ability to change. This is exactly where husare comes in: Brands are strengthened through transformation – with a clear attitude, courageous implementation and effective communication.
The new brand understanding in three words:
- Safe. Sound advice based on experience and strategic vision.
- Effective. Tailor-made solutions with a measurable impact on the company’s success.
- Courageous. The will to dare to try something new and to think about brand communication in a surprisingly different way.
“We don’t see brand work as a one-off project, but as an evolutionary process,” says Mark Bourichter, Managing Partner at husare. “Our new identity reflects our self-image as co-creators of entrepreneurial development – for our customers, our employees and ourselves.”
Brand relaunch with a signal effect
The go-ahead for the comprehensive relaunch was given in the first quarter of 2025. The new brand architecture and updated corporate design are just visible signs of a far-reaching change. More decisive is the sharpened approach to content and a clear commitment to partnership-based growth with our clients. With the newly created husare MOMENTUM business unit, the agency is now uniting brand, creation and media under one roof. To this end, proven experts from the fields of data-driven marketing, artificial intelligence, performance marketing and programmatic advertising have been brought on board.
“EVOLUTION ORANGE” is more than just a slogan – it’s a promise to everyone who works with husare: We create growth. With success.
