HEY HUSARE!
How do you strengthen consumer trust in a brand that failed the ÖKO test with one of its fruit juices in 2022? And how do you give a new product line juicy-sunny attention on social media?
Declare content transparently
Emphasize natural values
Stage sunny influencer campaigns
Establish effective collaborations
Tasteful storytelling
Colorful mix of content
Sunny look & feel
Stage-ready performance
The "House of Sun" influencer campaign brings the naturalness of oranges to life in a holistic way - and thus focuses on the origins of the brand. The longing for sun, enjoyment and freshness is awakened in virtual journeys of experience: pure joie de vivre that is transferred directly to consumers.
