Hey husare!
Despite the negative trend in meat consumption, how do you ensure that KDK’s high-quality and responsibly produced veal is on everyone’s lips – and is becoming increasingly relevant for customers and shoppers?
Creating a communication buzz
Target group-specific social media campaigns
SEO-optimized web and blog posts
Strong press work
Sensitive and transparent communication
Effective image enhancement
High level of attention across all channels
Growing enthusiasm among target groups
The measures set an appropriately sensitive and fact-oriented tone on sensitive topics such as animal welfare, husbandry, quality and origin. By focusing on nutritional and health-related information and emphasizing KDK's high animal welfare and production standards, it is possible to bring veal to the table in a positive and tasty way - bucking the trend in the meat industry.
