HEY HUSARE!
How do you anchor the iconic little green bottles, which we’ve all held in our hands at some point when cooking, seasoning and mixing, in the minds of the target group in a completely new way – and increase awareness of the HITCHCOCK brand name in the process?
Interactive social media campaign
Co-created sound branding
Renowned cooperation partners
Attractive competitions
Strong activation of the community
Creation of audible moments of enjoyment
Higher emotional brand loyalty
More differentiation from the competition
Under the motto "DREH_AUF", HITCHCOCK is looking for its own sound via a Germany-wide digital campaign. The community records their use of the seasoning juices and experiences while enjoying them on video and uploads them to a landing page. The uploads are used to create a final sound branding that makes the various occasions of use and moments of enjoyment audible. The accompanying video shows the creation process and the submissions from the community.
