Cheers to the future!

Hey husare!

How do you defend the market share of the Aschaffenburg brewery SCHWIND Bräu against much larger top dogs on the market – at a time when new craft beer brands are springing up all over the place? And are you positioning the traditional brewery as iconic, fresh and modern in the region?

Evolution

Completely new brand and product design

Signaling a connection to the home region

Combining tradition with modern aspirations

Authentic, brand-loyal slogans

Orange

Fresh and bold target group approach

Facebook and Instagram filled with sparkling content

#meinschluckheimat

Communication with taste, love & passion

the evolution orange effect

The new brand image transports the old one into the future with fresh impetus. The concept is convincing and is particularly popular with younger target groups. SCHWIND is able to maintain and expand its position on the regional beer market - and celebrates its 250th anniversary as a traditional brewery with an authentically modernized brand image. This is what home tastes like!

"hey Marell tell me more about this "evolution orange effect"