Hey husare!
How do you defend the market share of the Aschaffenburg brewery SCHWIND Bräu against much larger top dogs on the market – at a time when new craft beer brands are springing up all over the place? And are you positioning the traditional brewery as iconic, fresh and modern in the region?
Completely new brand and product design
Signaling a connection to the home region
Combining tradition with modern aspirations
Authentic, brand-loyal slogans
Fresh and bold target group approach
Facebook and Instagram filled with sparkling content
#meinschluckheimat
Communication with taste, love & passion
The new brand image transports the old one into the future with fresh impetus. The concept is convincing and is particularly popular with younger target groups. SCHWIND is able to maintain and expand its position on the regional beer market - and celebrates its 250th anniversary as a traditional brewery with an authentically modernized brand image. This is what home tastes like!
