Lightness that carries

hey husare!

How do you communicate highly specialized composite materials in such a way that they are not only understood, but also perceived as drivers of innovation and progress?

Evolution

Holistic communication strategy

Focus on real applications in key industries

Emotionalization of technical USPs

Brand-compliant content for print, web, trade fair & social media

Orange

“Reinforcing Your Ideas” as an international guiding principle

Complex content explained easily and convincingly

Strengthening the innovative power of the external image

Building strong customer loyalty through expertise and proximity

the evolution orange effect

We developed a brand identity for Saertex that translates technical excellence emotionally - and brings the brand promise "Reinforcing Your Ideas" powerfully to life. The new communication makes the performance of Saertex visible and tangible: not just through facts, but through emotion and storytelling. This turns a high-tech material into a powerful innovation partner - across industries, countries and applications.

»husare has always delivered strong ideas for SAERTEX and SAERTEX multiCom - creatively implemented and visually convincing.«

"hey Mark tell me more about this "evolution orange effect"