Hey husare! How do you develop the brand and communication for a completely new platform in a highly specialized, technical industry – together with 13 partner companies – and turn it into something that really deserves attention?
For PIPEWISE, we developed a brand from the ground up: with clear positioning, a strong claim, a consistent visual appearance and a communication strategy that makes a technical industry visible and relevant.
Positioning & messaging incl. claim and core message
Visual leitmotif & style guide
Modular LinkedIn Company & Personal Templates
PR text modules & e-mail templates for partner communication
Coming Soon landing page incl. registration & lead logic
LinkedIn activation of all partner companies (editorial planning & coordination)
Postcard & giveaway concept
Video production for the IFAT trade fair
Project management & marketing board coordination with the partner companies
With PIPEWISE, a brand has been created that is ready: clearly positioned, consistently designed and already visible in the industry, even before the official platform launch in the fall.
The coordinated LinkedIn activation of all partner companies has generated early reach in an industry that has hardly had any digital presence to date. And the targeted teaser strategy around IFAT has already generated initial real interest and leads – before the platform is even live.
"Competence for water infrastructure pros." - The claim sums it up: PIPEWISE stands for applicable expertise for people who plan, build and operate water infrastructure. With our help, an idea has become a finished brand that is ready for launch in the fall - from a LinkedIn post to a trade fair presence at IFAT.
