Tuesday, March 17, 2026 | 10:00 – 11:00 a.m.
Live webinar – you will receive your access data by e-mail in good time
More activity does not automatically generate better leads.
Trade fairs, campaigns, LinkedIn posts, performance measures – many things run in parallel. But under sales pressure, it often becomes clear that lead quality fluctuates. Scattering losses increase. Marketing and sales work together operationally, but strategically side by side.
What is missing is not another channel. What is missing is a system.
In this webinar, Mario Rose and Vincent Wilmink show how modern B2B lead architecture needs to be structured to turn marketing from a cost block into a growth driver:
The goal is not a campaign setup. The goal is a resilient pipeline structure.
Management, sales management, marketing management, business development as well as demand generation and performance teams in B2B companies with products that require explanation, several target industries and/or an international focus.
Mario Rose is CSO at husare and Business Owner of husare momentum and has more than 15 years of experience in digital marketing. He combines strategic brand understanding with digital media planning, transparent booking and clear performance measurement: for greater impact and relevance.
Vincent Wilmink is Expert Digital & Data at hussar. His Focus with Momentum: Strategythat works: Cleanly bringing together target group, messages and channels and leveraging potential for process optimization (including through AI) to reduce complexity and gain speed.
