Most AI projects never make it past the pilot phase because they run into data-related problems. On July 7, Philipp Forman will show ways to escape the data trap.
– Keynote by Philipp Foreman (onacy): Why clean data is the foundation of effective marketing—and what that means in practice
– Real-World Insights: The Potential Unlocked by a Clean Database for Targeting, Automation, and AI
– Panel Discussion: Philipp Foreman, Dr. Volker Meise, and Vincent Wilmink in an open discussion about data-driven marketing in the real world
– Moderator: Mark Bourichter, Managing Partner at husare
– Networking with entrepreneurs, marketing professionals, and data experts from the region
husare is not just about campaigns. It’s about further development – of brands, of teams, of mindsets.
For us, “EVOLUTION ORANGE” means: marketing that makes an impact – data-based, customer-centric and future-proof.
For all those who want to achieve more with marketing – safely, effectively, boldly.
Secure your spot and experience a keynote presentation on the possibilities of modern, data-driven marketing.
Three experts, three perspectives, one goal: turning data into real business success. Learn how data-driven marketing, intelligent data architectures, and AI work together to create sustainable competitive advantages.
How do companies lay the groundwork for successful data-driven marketing? Philipp Foreman explains why lasting success doesn’t start with tools, but with a well-thought-out data strategy and the right underlying structures.
As the founder and CEO of onacy GmbH, he helps companies leverage data strategically. Drawing on his expertise in data-driven marketing architectures, he demonstrates how a solid foundation can lead to sustainable competitive advantages.
For decades, Dr. Volker Meise has been at the forefront of digital transformation: He worked as an executive assistant at Bertelsmann AG, oversaw digital solutions at LexisNexis, served as CEO/COO of companies such as Linkfluence Germany, and worked as Director of Portfolio Management & New Products at Eucon Digital.
Today, as an AI consultant and speaker, he helps companies not only understand generative AI—but also use it strategically. His motivation: to bring technology and business thinking together so that AI hype can be turned into real business value.
In addition, he shares his experience as an adjunct professor at the Münster School of Business (FH Münster) and as a startup mentor at DigiHub münsterLAND—and serves on the supervisory board of münsterLAND.digital.
Vincent Wilmink is a data and AI expert who works at the intersection of data, artificial intelligence, and corporate strategy.
His focus is on making complex relationships easy to understand, asking the right questions, and highlighting data-driven opportunities for sustainable growth.
