Hey husare!
How do you remove the taboo from the topic of mould – and measurably increase product awareness of MELLERUD anti-mould products? And at the same time prove that product content in need of explanation is relevant on social media?
Present Mellerud as a problem solver
Declare mold removal a joint task
Addressing the social-affine core target group
Multi-channel campaign (social media, film & website)
Communicate “Schimmel” in a positive way
Shift the product world into the emotionally charged world of sport
Stage sports club campaign #gemeinsamwirken
Activate team spirit & prove product impact
The "mold-free challenge" anchors the issue of mold in the awareness of the target groups in a new way: Under the campaign motto #gemeinsamwirken, MELLERUD positioned itself as an effective problem solver that strengthens the sense of community. The exciting campaign mechanics, genuine storytelling and dialogical measures achieved impressive viral effects.
