Hey husare!
How do you position a group of 28 skilled crafts companies as a strong, sustainable employer brand? And at the same time make it tangible that people not only work here, but also make an impact?
Unique campaign look
Campaign slogan “Handwerk Next Level”
Emotional employer brand with regional relevance
Customization for each location
Strong activation in social media
Genuine craftsmanship, proudly staged
Tour with mobile photo studio through all businesses
Targeted placement at relevant touchpoints
Positive internal response & identification
When craftspeople themselves become brand ambassadors, the result is more than just a campaign - it creates pride, affiliation and appeal. The combination of a central idea, regional media strategy and emotional imagery takes Builtech to the next level: as an employer brand that wins hearts and attracts applications. Builtech stands for "Better Buildings" - we turn it into "Better Workplaces".
