hoogo

The new Best Buddy conquers the hoover market

Briefing

The makers of DIRT DEVIL and SEVERIN FLOORCARE have recognised the need for sustainable and smart hoovers in German Quality. The start-up leverages its 70 years of experience in floor care into the development and product design of cleaning appliances, combining state-of-the-art technology with convenience and innovation. This expertise and the resulting product range will be launched internationally as a new product brand.

Challenges

How does a new hoover brand have to be positioned in terms of communication for it to stand out in the highly competitive floor care market - and, above all, gets to the relevant set of trade partners and end consumers? Starting with the naming, packaging, e-commerce and B2C communication, husare sets milestones in brand development and market launch.

Strategy

Welcome to the hoogo.world! With the hoogo product brand, husare opens up the pure world of cleaning for the B2B/B2C target group. With it, husare literally makes people shine in a target group-oriented way by showing all beneficial facets. This can be experienced in all online and offline media. With a low six-figure marketing budget, husare strategically builds brand awareness in classic and digital marketing channels and continuously increases product sales.

Video

Welcome to the hoogo.world #andshine

Solution

Holistic strategic and implementation concept including operational handling by husare. What was designed on a white sheet of paper has developed to market readiness within a very short time. The eCommerce solution was developed and implemented by our partner agency onacy on the basis of Shopware. Brand, communication, storytelling, SEO, performance and online marketing was handled by husare. Of course, the "classics" play a leading role here: POS concept, appealing packaging and the placement of the brand and products in consumer media, trade media, and daily and weekly newspapers. In short: complete marketing with one team!